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Barcode formats

Type
Format
Description
GTIN
8, 12, 13 or 14 digit numeric string
When available, please supply an EAN-13 code. The preferred input format is either EAN-13 (EU) or UPC-A (US), but other formats (if complying to the length requirements) will also work.
ISBN
10 or 13 digit numeric string
Preferred format is ISBN-13. ISBN-10 codes are automatically converted to ISBN-13 before being stored.
MPN or style number
Any alphanumeric string with a length between 6 and 32
Important: for these types of products, it’s required that you specify custom product information for them to appear on Google.
Only use this for products that don’t have a GTIN or ISBN.